Google adwords most effective Marketing tool

I have been using google adwords for quite sometime for marketing my company services at i can tell you from my experience that it always works esp., small-medium enterprises and even the bigger corporate organizations make good use of google adwords program and it’s pretty much effective, However there are few things that i have learnt, that don’t run into compeition if you are targetting your ads on a particular website, it would only help that website make more money and you would end up loosing more money than you had allocated for your marketing campagein, gradually increase the bid if ads don’t show up, don’t concernetrate too much one particular site, there are plenty of those that people view on the internet, if you stick to one site possibly the one heavy traffic, it would only make you increase you bid every day and you can see you budget going doubled up in a week. Be patient, your Ad would be displayed and viewed sooner or later it may be. However it’s pretty effective tools that quickly generates sales leads and saves you money if you consider your overall marketing expeneses to google adwords.