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Bing’s First TV Commercial

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    Written by Imran on June 6th, 2009


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    085-bing-logo1

    As I noted in my previous Post about Microsoft’s New Search Engine (Decision Engine) Bing is backed by unprecedented $80 Million Advertising campagein. And Microsoft has started with below TV Commercial in US and sooner to be broadcasted in other countries as well.

    The commercial is targeted at people who want to make decisions when searching for something online, Just like if they want to purchase something just like flight tickets, electronics etc. It’s One minute AD and did really impress me. Irionically Microsoft itself is not being mentioned in the AD, only clue you get it’s owned by Microsoft is at the last two seconds where you would notice Microsoft notice. I have already reviewed that Bing is by far a better and improved version of Live Search engine. And it’s first week of launch it even overtook Yahoo as the No.2 Search Engine yet we got to see if the growth of Bing is sustainable and whether TV commercial can help Bing getting traffic from Google. Only time will tell. Here is the ad.

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    This entry was posted on Saturday, June 6th, 2009 at 7:35 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed. - You can Also Follow us on Facebook or Twitter.
    1. Adnan Farooqui
      Jun 23rd
      Reply

      Does it have the potential to overtake google? i mean people would still find the phrase “google it” catchy rather than “bing” it

      • imran
        Jun 23rd
        Reply

        well, i don’t think it could overtake google but is a better, i meant a lot better search engine by Microsoft than Live

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