As we are aware that Google was primarily launched as a Search Engine has overtaken the Web over the past few years. Their Search service is second to none, hands down.
However as blogger what i think has made Google become the No.1 King of Internet is its Advertising Program known as Google Adsense and Adwords.
Adsense is the most popular advertising solution both for small and big publishers (bloggers, Website owners). Other Internet Giants like Yahoo and Microsoft do have their own Advertising programs, but they are limited, Like Yahoo Publisher Network (YPN) is only open to US publishers. Where Microsoft’s Ad network is still under beta.
Almost every site or blog i visit has Google ads on it. Of course they are advertising the products of Advertisers but at the same time you notice a tiny icon below those ads ‘ Ads by Google ‘ which i think is prominently placed in all of the Ads units. So my point every site on the Web not only promoting advertisers but also Google which in my opinion helped Google further take bigger Market share.
And I am totally at a loss to understand why don’t Yahoo or Microsoft consider this point. Why don’t they open their Advertising Programs to publishers worldwide. As more people see Ads by Yahoo more they are exposed to Yahoo services which could help them become more popular than ever. I know the fact, US traffic generate more revenue therefore Yahoo is limiting its advertising program to only US publishers, but i guess Google took a ‘bold’ step and provided every publisher on the internet the opportunity to monetize its website or blog, I guess the idea behind this was not to make more money rather to get Google exposed to as many people as possible.
And the trick has worked very well for Google. Anyway let’s see when do Yahoo and MSN open their advertising programs to publishers worldwide I am just keeping my fingers crossed and Hope they learn a lesson or two from Google’s Marketing Strategy.
