What Elon Musk Should Learn From the Thailand Cave Rescuepermalink

www.nytimes.com

Success of a ‘PR STUNT’ primarily depends on its viral reach as well as ability to keep the press engaged for as longer period of time as possible. And it has ticked mark the both boxes.

I’m not implying an entrepreneur in the ranks of Musk, would be dependent on that. He is just reckless like most of the self made billionaires. I applaud his efforts regardless of that.

July 16, 2018