In our freight forwarding industry client acquisition especially SMBs, isn’t actually very hard1. However retaining them and then turning them into a gross profit in the balance sheet, require magical skills.
 It’s the result of both growth marketing and lowering the price a bit, offering credit, and Boom! SMBs would be flocking after you. Growth marketing is a very vast subject that hardly can be summarized in this short post. For instance having a digital platform is the first step in the growth marketing., and of course it involves spending a great sum of money too, depending on the size of market you are targeting. Client retention and turning them into a gross profit, is however an entirely different sorcery.